The Economist reports on a proposed new museum in the state of Nevada:

Nevada is the only state in the union where brothels are legal, but prostitution is by no means a hallowed trade. Brothels are usually seedy affairs, tucked discreetly away from churches, town halls and the like (or so somebody we met in a bar once told us). But Lance Gilman, who owns both the Wild Horse bordello and the trademark for the Mustang Ranch, is building a sex village—complete with museum and souvenir shop.

George Flint, head of the Nevada Brothel Association, insists that a trip to the Mustang Ranch could be “just as important as driving to Mount Rushmore”. The businesslike Mr Gilman insists that a house of ill repute is nothing of the kind. Brothels are part of Nevada's history, and nowadays they are respectable businesses....

Mr Gilman is building his Mustang Ranch Village on the plot next to the Wild Horse. The driveway to the village is neatly lined with saplings and, at the end of the road, a row of foreign flags greets visitors as if they are arriving at an international institution. The museum will include a portrait of the legendary Mr Conforte [a previous owner of the Mustang Ranch] and a circular bed with a mirrored headboard from the original Mustang Ranch. Souvenirs will range from the usual T-shirts (boasting about the Mustang's “res-erection”) to more exotic oils and toys. Because Mr Gilman's girls are experts in long-lasting “make-up that doesn't run”, a Mustang Ranch cosmetics line will also be on sale. (emphasis added)