I rock out with a little Manschewitz every Friday night. What's so funny? :-)

And of course if you haven't seen it already, you must.

About 25 years ago there was a bit of a flap over an ad for kosher hot dogs showing a African American child eating a hot dog with the text "You don't have to be Jewish to enjoy Hebrew National hot dogs."

Or so I recall.

I'm fairly certain the "you don't have to be Jewish" ad campaign was for Levy's Jewish Rye Bread, not Hebrew National. HN's slogan back then was "we answer to a higher authority."

A more succesful cross marketing effort, MD 20/20 ("mad dog" to many) has really taken hold. I think it comes from the vinyards of Mogen David. My grandfather called it, "Mugin Duvid". Kosher wines are truly a gift to the world and I applaud any effort to share them at $3 a bottle, with or without the paper bag.

This reminds me of my favorite federal administrative decision, In re Coca Cola Bottling Co. of New York, Inc. 93 F.T.C. 110 (1979). This was a Federal Trade Commission antitrust case involving a merger in the wine industry. The key issue was whether Mogen David wine was part of the same economic market as dry dinner wines, or, as Commissioner Dixon framed the issue, "Why, then, is this wine different from all other wines?"